Why We’re Doing This
Brilliant athletes often miss out on guidance, kit, travel, and media exposure. Para-athletes face additional barriers around access and inclusion. Together, BBC Utilities and AXM are changing that-pairing direct athlete support with honest storytelling that inspires schools, workplaces, and local communities.
How AXM Supports the Mission
AXM brings athlete-first management with UK-ready safeguarding, consent, and privacy practices. From pathway planning to brand protection, AXM ensures each programme is ethical, accessible, and measurable-so every pound creates visible progress.
Our Commitment
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Accessibility by Design: Following the spirit of the Equality Act, risk assessments, and venue checks.
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Dignity & Data Protection: Strictly managing clear consent, privacy, and athlete safeguarding.
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Value for Communities: Boosting local engagement, role-model impact, and tracking clear results.
Backing Para-Athletes.
Building Opportunity.
BBC Utilities, in partnership with Athlete X Management (AXM), is investing in the next generation of talent-especially para-athletes who deserve equal access, visibility, and support. This is sport with purpose: real funding, real pathways, and real community benefits.
Athlete X Management
AXM is a leading athlete management and safeguarding agency in the UK, dedicated to support, outreach, and professional compliance.
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